PULTEVENT
Branded audience engagement: 7 things you can make your own
Thursday afternoon, the agency's account manager forwards the client's brand guidelines: forty pages, two approved blues, a background texture, a rule that the product is always called by its full name and never abbreviated. The conference is on Monday. In the old workflow this meant a ticket to a developer and a nervous weekend. This time the producer opens the control panel, uploads the logo, types in the two hex codes, renames 'Questions' to what the client calls it internally, and sends a screenshot for sign-off before the end of the day.
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Corporate clients notice when the interactive part of their event looks like somebody else's product. A question screen in generic colours next to a carefully produced stage design sticks out, and for an internal conference or a sponsor-owned session it can be a deal breaker. The interaction has to look like the event, and speak the event's language.
The Forum interactive section in PULTEVENT lets the organiser brand all four mechanics, live reactions, speaker Q&A, debate battles and the investor game, from the same control panel used to run them. Attendees join on their phones by QR code or link, in the browser, with nothing to install or register, and see your branding from the first screen. The stage view goes to the projector or LED wall. Internet is needed on the phones and the laptop, since everything runs through the server.
7 elements you can brand, and why each one matters
1 Logo
The client's or the event's logo on the phone screens and on the big screen. Delegates know at once that they've scanned the right code and landed in the right place.
How to run it. Ask for a horizontal version on a transparent background. Square logos with white boxes look cheap on a dark LED wall.
It's the first thing a client checks in the screenshot, and the first thing they'd complain about.
2 Colour palette
Buttons, bars, highlights and accents in the brand colours. The debate bar and the investor bars take on the palette too, so the numbers look like part of the show.
How to run it. Test the colours on the actual LED wall. Brand blues often look very different at stage brightness than on a laptop.
A consistent palette makes the interactive screens look designed, not bolted on.
3 Background
A background image for the stage view matching the key visual of the event: the same gradient, texture or photo as the slides and the stage set.
How to run it. Keep the background calm. The questions, bars and emoji have to stay readable on top of it from the back of the hall.
The screen blends into the set design instead of breaking it.
4 Mechanic names
'Live reactions' can become 'Pulse', 'Q&A' can become 'Ask the Board', 'Investor' can become the name of the company's innovation fund.
How to run it. Use names the audience already knows from internal channels, not new slogans invented for the day.
Familiar names make the tools feel like part of the company, which raises participation at internal events.
5 Button labels
'Send' can read 'Ask', 'Confirm' can read 'Lock in my investment', and the voting buttons in a debate can carry the names of the two sides.
How to run it. Keep labels short enough for a small phone screen. Two or three words is the limit.
The whole experience reads in one voice, the client's.
6 Confirmation texts
The short message an attendee sees after sending a question or confirming an investment. It can thank them in the event's tone, or point them to the next session.
How to run it. Write one friendly line per mechanic. A joke works at a sales kickoff, less so at a regulatory congress.
It's a small moment of contact with every single attendee, and most events waste it on a generic 'Thank you'.
7 Investor currency
The investor game's coins can carry any name and any starting amount: 'growth points' at a sales conference, the name of the fund at a corporate venture day.
How to run it. Check the currency name for unfortunate abbreviations before it goes on a six-metre screen.
A branded currency makes the round feel like the client's own ritual rather than a borrowed game.
Logo and colours
Upload the client's logo and set the brand colours for the phone screens and the stage view.
Background
Use a branded background so the big screen matches the stage design and the slides.
Names and buttons
Rename each mechanic and every button in the client's own vocabulary.
No developer needed
All of it is edited by the organiser in the control panel and applied right away.
Why agencies care about this
An event agency sells the whole experience under the client's name. Every screen that shows a third-party look weakens that. With branding handled in the control panel, the producer can prepare a new client's look in an afternoon, send screenshots for approval and reuse the same setup for the next event of the same client.
It also means one person can run several branded events in a season without asking anyone for help, which matters when the brief lands on Thursday for a Monday show.
Getting sign-off from the client
Send screenshots of three screens: the phone view of the main mechanic, the stage view with sample content and the confirmation message. Put sample questions or project cards in that look realistic, because an empty screen tells the client nothing. If the brand team is strict, ask them to check the colours on the real screen during rehearsal, not only on a laptop.
Mistakes that show up on the big screen
A busy background that swallows the text. White logo on a light background. Renamed buttons that no longer fit on a small phone. A new name for the Q&A that nobody explained from the stage, so people don't know what 'Open Floor' means. And the classic: branding set up for the rehearsal event, then forgotten when the live session is created. Check each mechanic you'll use on the day, on the actual screen, the evening before.
What stays the same under the branding
The mechanics themselves: one phone equals one vote, one upvote per question or one wallet, with repeats blocked by the server. A phone that loses its connection returns to its session with its choices intact. It runs in the ordinary browser on iOS and Android. The results can be exported after the event and deleted, and the data is stored on servers in Russia.
Setting up your first branded event
The free demo runs for 72 hours and doesn't ask for a card, so you can build a client's look and share screenshots before you commit. For ongoing use there's a monthly plan or a one-off payment that gives lifetime access to every section. Prices are on pultevent.ru/en.
About the author
PULTEVENT was built by Ruslan Barashkin, who hosts forums, industry conferences and corporate events, and has run over 500 events since 2014: best host of Moscow 2024 and of Saint Petersburg 2023 at the TOP 100 Awards. He built it for his own stages first. The rest is at pultevent.ru/en.
How to brand audience engagement for a client event
- 1
Collect the logo, brand colours, background and preferred wording from the client.
- 2
Apply them in the control panel of the Forum interactive section.
- 3
Rename the mechanics, buttons, confirmation texts and the investor currency.
- 4
Fill in realistic sample content and send screenshots for approval.
- 5
Check every mechanic on the real LED wall or projector at rehearsal.
- 6
Run the event, then export the results for the client's report.
FAQ
What can be branded?
Do we need a developer to change the branding?
Can different events have different branding?
Does branding show on attendees' phones?
Do attendees need an app?
Which mechanics can be branded?
See also
Run brighter events — with PULTEVENT
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